This study utilized Mattel’s new line of Fashionista Barbie dolls to examine attitudes about body shape and size in a sample of young girls. A total of 84 girls, 3–10 years of age, were asked to assign positive or negative traits to Barbie dolls which varied in size and shape (original, tall, petite, and curvy). Results generally demonstrated greater negative attitudes towards the curvy Barbie doll and more positive attitudes towards dolls with a thinner body size/shape (i.e., original, tall, and petite In this blog post, we will take a closer look at this question and examine the implications for a woman with Barbie-like proportions. The Skinny on Barbie’s Proportions. First, let’s take a closer look at Barbie’s body proportions. According to Mattel, Barbie is 5’9” tall and weighs 110 pounds. Additionally, as society embraced self-love and body positivity Barbie fell as a negative influence . “Barbie Effect” comes back stronger than ever: To lift sales and recover Barbie’s reputation, Mattel introduced Barbie dolls of different shapes and sizes. This included a full-figured curvy Barbie, as well as tall and petite Barbies. 1. A number of environmental factors impact Barbie. Regarding the environmental factor of competition, Barbie has two major competitors -- dolls from Spin Master Ltd, “perhaps the hottest toy maker in North America” and dolls from Bratz (Zimmerman 1). The new models of these dolls both made it to the market before her last model did. But critics are questioning whether potential negative effects, such as gender stereotyping in Barbie dolls and Mattel's heavy use of branding, were considered. Advertisement. It closes with the line: “If a doll can help a child develop empathy, a doll can change the world.”. “As category leaders in the doll category, we’ve always known that doll play has a The Barbie doll effect refers to the idea that the unrealistic physical proportions of the iconic Barbie doll can have a negative impact on the self-esteem and body image of young girls. Barbie dolls are known for having very thin bodies, long legs, and disproportionate measurements that are far from realistic. 964 Words 4 Pages. The Positive and Negative Effects of Barbie Dolls in Society All around our world we are constantly being told what we should act and be like for females and males. Barbie was born on March 9, 159 in the American International Toy Fair in New York. The Barbie doll has been influencing young girls ever since she was born. A poem, “Barbie Doll” is about a girl who was born unusually so society treats her as a dull adolescent; when she refused to adopt in the naughty in the society. This poem is about the life of women since born to the death. Although, Barbie doll, is the representation…. 423 Words. 9gMY8.